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Donor profiles let Mirage personalize impact reporting to the people funding the work. A profile is lightweight: this isn’t a CRM replacement, it’s the context the AI needs to write for a specific reader.

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Add a donor

From your organization’s dashboard, add a donor with:
  • Name and (optionally) email
  • Priorities: the impact areas they care about, as tags (education, health, clean water, economic opportunity, and so on)
  • Notes: anything your team should remember

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How personalization works

When you generate a donor report and link it to a donor, the AI takes their priorities into account: the narrative leads with the outcomes they care about most, and the framing speaks to their interests. The underlying data doesn’t change (same approved metrics, same consented photos); only the story’s emphasis does. A donor report linked to a donor also records a snapshot of the donor’s name and priorities at generation time, so you can always see whom a given report was written for.
One project, several donors, several reports. Generate a separate personalized report for each major donor relationship. It takes seconds each, and a health-focused foundation and an education-focused individual will each open a page that feels written for them. Because it was.

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Donor leads

If you publish recruitment landing pages on your invite codes, visitors who leave their contact details arrive in your organization as donor leads: name, email, the priorities they selected, and any message they wrote, tied to the project page that captured them. Work them like an inbox: reach out, and convert the promising ones into donor profiles.